Posti becomes MyData development pioneer

Case: MyData

MyData, i.e. personal data collected by different actors and applications, is still fragmentary and largely untapped – although its potential both for businesses and for an individual’s own benefit is evident. Thus, the Finnish State Development Company Vake Oy and the Federation of Finnish Technology Industries held a competition to seek an operator that could collect the personal data of Finnish citizens to develop improved data-based services.

In the Omadata challenge, a solution was sought that would speed up the development of the ecosystem and the emergence of services that affect it. This is also clearly emphasized in the new government programme of Finland: citizens need to have better control of their personal data, and new business should be created around it.

From forty entrants, the plan presented by Posti was chosen as the winner, meaning the OmaPosti application will become a personal user interface for all Finns and known as MyData.

Posti’s team continue working on the trial solution into a pilot project phase. The goal is to build the first version of the OmaData solution for testing and further development with users and stakeholders. The results of the pilot phase and Posti’s solution will be presented at the MyData 2019 conference in Helsinki, 25–27 September.